I've been visiting Longboat Key, Florida every year since I was in water wings. That's because our family has a condo timeshare there and we were lucky enough to head that way during our spring breaks for many years.
This weekend we conquered driving in the UK. We had some family coming in to visit and we didn't want to make them take the train to get to us. We started researching car options (rentals, etc.) and that's when I rediscovered Zipcar.